The site is less than two years old and consistently does between $10,000-$11,000 per month in revenue.
My expenses consist of web hosting, stock images, and my only writer, an expert copywriter in my niche who I pay about $600-$700 per month (he's a superstar).
So on average, depending on the month, we're talking about $9,200-$10,200/mo in pure profit, doing about 5-10 hours of work per week.
Here's the gist of what I do:
Enter a very broad niche (let's say, "health"), and write two types of content to fill my site with:
1) informational type content that appeals to readers of my site
2) product-based roundups to earn affiliate income with.
This is nothing groundbreaking: it's pretty much what every IM blog recommends doing.
Let's take a few examples: for the 1st type of content, it's just informational type posts that your readers would enjoy.
Example: 21 (Not-Boring) Chicken Breast Recipes Made for Meal Prep
For the 2nd type of content, I do a roundup of the best products in my niche.
Example: The Best Ultralight Sleeping Bags of 2017
There is nothing complicated about this content.
You all read your favorite sites/blogs every single day, and you've seen this type of content on the internet a thousand times!
The trick is, it has to be high-quality. Exceptional quality.
Read some articles on Greatist .com and you'll see exactly what I'm talking about. If you can write (or find a writer who can write) that type of content, then you're in business.
That covers the content side of things, the types of posts that you'll fill your website with (I like to do about 75% info content vs 25% commercial content).
The second half of the coin is getting backlinks to your info content.
I'm not going to write an entire guide on how to get links, but I recommend checking out BHW to learn best practices on how to do outreach to bloggers in your niche to pick up some links.
Some of the techniques I've found most success with (Google them): skyscraper, guest posting, and resource-page link building.
I've built probably 200, white-hat manual outreach type links to get where I am today. That may sound like a lot, but it's not that many.
The key is: they are all natural, relevant, and authoritative.
Then, over time, your content will start to rank high in Google due to the quality of your content and quality of your links. Your "best camping tent" guide will rank on page 1, people searching for that query on Google will land on your site, click your affiliate link, and you'll start earning some money.
Do that 100x over with different buyer's guides (best camping backpack, best camping flashlight) and you can start earning some serious coin.
So in short, if you can do these three things:
- Pick a broad enough niche that appeals to a lot of people and which offers lots of physical products for sale (think: health, beauty, fitness, pets)
- Produce extremely high-quality info + product-roundup content
- Learn how to do manual outreach to bloggers in your niche asking for backlinks
Then you should be on your way to earning a decent side-hustle income.
P.S. While I only work 5-10 hours on the site now, getting this all up and running from the ground-up on
Day 1 was a LOT of work and required about $7,000 in start up costs (which all went to my writer; that
number can be close to $0 if you can write hundreds of thousands of words yourself).
My expenses consist of web hosting, stock images, and my only writer, an expert copywriter in my niche who I pay about $600-$700 per month (he's a superstar).
So on average, depending on the month, we're talking about $9,200-$10,200/mo in pure profit, doing about 5-10 hours of work per week.
Here's the gist of what I do:
Enter a very broad niche (let's say, "health"), and write two types of content to fill my site with:
1) informational type content that appeals to readers of my site
2) product-based roundups to earn affiliate income with.
This is nothing groundbreaking: it's pretty much what every IM blog recommends doing.
Let's take a few examples: for the 1st type of content, it's just informational type posts that your readers would enjoy.
Example: 21 (Not-Boring) Chicken Breast Recipes Made for Meal Prep
For the 2nd type of content, I do a roundup of the best products in my niche.
Example: The Best Ultralight Sleeping Bags of 2017
There is nothing complicated about this content.
You all read your favorite sites/blogs every single day, and you've seen this type of content on the internet a thousand times!
The trick is, it has to be high-quality. Exceptional quality.
Read some articles on Greatist .com and you'll see exactly what I'm talking about. If you can write (or find a writer who can write) that type of content, then you're in business.
That covers the content side of things, the types of posts that you'll fill your website with (I like to do about 75% info content vs 25% commercial content).
The second half of the coin is getting backlinks to your info content.
I'm not going to write an entire guide on how to get links, but I recommend checking out BHW to learn best practices on how to do outreach to bloggers in your niche to pick up some links.
Some of the techniques I've found most success with (Google them): skyscraper, guest posting, and resource-page link building.
I've built probably 200, white-hat manual outreach type links to get where I am today. That may sound like a lot, but it's not that many.
The key is: they are all natural, relevant, and authoritative.
Then, over time, your content will start to rank high in Google due to the quality of your content and quality of your links. Your "best camping tent" guide will rank on page 1, people searching for that query on Google will land on your site, click your affiliate link, and you'll start earning some money.
Do that 100x over with different buyer's guides (best camping backpack, best camping flashlight) and you can start earning some serious coin.
So in short, if you can do these three things:
- Pick a broad enough niche that appeals to a lot of people and which offers lots of physical products for sale (think: health, beauty, fitness, pets)
- Produce extremely high-quality info + product-roundup content
- Learn how to do manual outreach to bloggers in your niche asking for backlinks
Then you should be on your way to earning a decent side-hustle income.
P.S. While I only work 5-10 hours on the site now, getting this all up and running from the ground-up on
Day 1 was a LOT of work and required about $7,000 in start up costs (which all went to my writer; that
number can be close to $0 if you can write hundreds of thousands of words yourself).
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